http://marylaine.com/exlibris/xlib212.html

Ex Libris: an E-Zine for Librarians sponsored by
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provider,
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#212, May 7, 2004



SUBJECT INDEX to Past Issues

http://marylaine.com/
exlibris/archive.html

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Neat New Stuff I Found This Week

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My resume

http://marylaine.com/
resume.html
Or why you might want to hire me for speaking engagements or workshops. To see outlines for previous presentations I've done, click on Handouts

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My Writings

http://marylaine.com/
resume2.html
A bibliography of my published articles and columns, with links to those available online.

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Order My Books

Net Effects: How Librarians Can Manage the Unintended Consequences of the Internet, and The Quintessential Searcher: the Wit and Wisdom of Barbara Quint.

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What IS Ex Libris?

http://marylaine.com/
exlibris/purpose.html

The purpose and intended scope of this e-zine

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E-Mail Subscription?

For a combined subscription to Neat New Stuff and ExLibris, please click HERE, complete the form, and click on "subscribe." To unsubscribe, use the same form but click on "unsubscribe." To change addresses for an existing subscription, unsubscribe from that form and return to the page to enter the new address.

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Highlights from Previous Issues:


My Rules of Information

  1. Go where it is
  2. Corollary: Who Cares?
  3. The answer depends on the question
  4. Research is a multi-stage process
  5. Ask a Librarian
  6. Information is meaningless until queried by human intelligence
  7. Information can be true and still wrong

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Guru Interviews

  1. Tara Calishain
  2. Jenny Levine, part I
  3. Jenny Levine, Part II
  4. Reva Basch
  5. Sue Feldman
  6. Jessamyn West
  7. Debbie Abilock
  8. Kathy Schrock
  9. Greg Notess
  10. William Hann
  11. Chris Sherman
  12. Gary Price
  13. Barbara Quint
  14. Rory Litwin
  15. John Guscott
  16. Brian Smith
  17. Darlene Fichter
  18. Brenda Bailey-Hainer
  19. Walt Crawford
  20. Molly Williams
  21. Genie Tyburski
  22. Patrice McDermott
  23. Carrie Bickner
  24. Karen G. Schneider
  25. Roddy MacLeod, Part I
  26. Roddy MacLeod, Part II
  27. John Hubbard
  28. Micki McIntyre

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Cool Quotes

The collected quotes from all previous issues are at http://marylaine.com/
exlibris/cool.html

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When and How To Search the Net

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Wanna See Your Name in Lights?

Or at least on this page, anyway? I'd like to print here your contributions as well as mine. As you've noticed, articles are brief, somewhere between 200 and 500 words -- something to jog people's minds and get their own good ideas flowing. I'd also be happy to run other people's contributions to the regular features like Favorite Sites on _____. I'll pay you the same rate I pay me: nothing.

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Drop me a Line

Want to comment, ask questions, submit articles, or invite me to speak or do some training? Write me at: marylaine at netexpress.net




Visit My Other Sites


BookBytes

http://marylaine.com/
bookbyte/index.html
My page on all things book-related.

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How To Find Out of Print Books

http://marylaine.com/
bookbyte/getbooks.html
Suggested strategies, resources, and finding tools.

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Best Information on the Net

http://library.sau.edu/
bestinfo/default.htmThe directory I built for O'Keefe Library, St. Ambrose University, still my favorite pit stop on the information highway.

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My Word's Worth

http://marylaine.com/
myword/index.html
an occasional column on books, words, libraries, American culture, and whatever happens to interest me.

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Book Proposal

Land of Why Not: an Appreciation of America. Proposal for an anthology of some of my best writing. An outline and sample columns are available here.

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My personal page

http://marylaine.com/
personal.html



MY EIGHTH RULE OF INFORMATION:
PAY ATTENTION TO THE JOKES

by Marylaine Block

Newspaper circulation is declining among the young, and so is the audience for network news, but that doesn't mean they aren't getting news about current events. They're just getting it from Jay Leno and Jon Stewart. Take it from the Pew Research Center, which found that 21 percent of Americans ages 18 to 29 cited comedy TV shows as places where they regularly get their news; another 13 percent cited late night TV shows [see <http://people-press.org/reports/display.php3?ReportID=200>]. So what are these viewers learning there? Do we, as information professionals, know? Shouldn't we? There is, as it happens, a source that has tracked late-night jokes from Leno, Letterman, Conan O'Brien, and Craig Kilborn since 1998. It's NewsMax.com's Late Night Joke Archive, [<http://www.newsmax.com/liners.shtml>]. I sure hope it doesn't disappear (and no, I don't believe the Internet Archive is the complete solution to the preservation issue).

For the generation that devours graphic novels, I suspect political cartoons are another key source of news delivered with an attitude. Back in 1992, I used a couple of bulletin boards in my library to post political cartoons tracking the political campaign; by November of 2002, the board portrayed a complete history of the campaign, with all its issues, all its crudities, all the popular understandings of each candidate's themes and quirks. Fortunately, there are some repositories of political cartoons. Several magaazines routinely run round-ups of them, including The Week, Newsweek, and World Press Review. Daryl Cagle also maintains a nice repository called The Professional Cartoonists Index, hosted by Slate, which also includes reviews of the year in cartoons for 2002 and 2003 [<http://cagle.slate.msn.com/>].

As I once explained in a column called "Drawing with a Skewer" [<http://marylaine.com/myword/cartoon.html>], political cartoons don't just reveal issues. Their jokes play off of, and therefore reveal, generally understood cultural knowledge -- witness the many cartoons about Martha Stewart showing people how to decorate a jail cell with exquisite taste. Cartoonists believe that we will know both what Martha is famous for, and that she's been convicted of a crime.

In fact, all cartoons rely on widely shared cultural knowledge. How else could cartoonists choose a topic to make fun of, if they weren't sure their audience would get the joke? In what year do you suppose the editors of the New Yorker were sure enough that their audience understood at least something about the internet that they ran the famous "On the internet, they don't know you're a dog" cartoon? (Did you guess maybe 1997 or 1998, like I did? Surprise! It was 1993.)

Jokes and cartoons are information sources, though less about events than about people's knowledge and understanding of events at a given time. And what do they all have in common? They are only preserved in our formal information databases when Acrobat format is used to capture each page of an article. Nor has anybody systematically preserved them online prior to 1998, though the Library of Congress has digitized several collections of political cartoons, such as Herblock's History [<http://www.loc.gov/rr/print/swann/herblock/>].

Which means that you have to make a conscious effort to remember that jokes and cartoons may be valuable information for your purpose, and make a conscious effort to go outside our normal resources to search for them. You could go to your physical backfile of New Yorker or, for an international perspective, World Press Review, for the weeks and months following the event in question. Or you can go to the New Yorker's selective online Cartoon Bank [<http://www.cartoonbank.com/>], which is searchable by keyword or caption. Or you could just try your luck on a search engine, adding the term "joke" or "cartoon" to your search statement.

What would we learn about our history if we tracked it in cartoons? Here's a column I wrote for Fox News Online in 1998, in which I did exactly that.

CARTOON HISTORY

The stock market has been rollercoastering lately [September, 1998]. I would know that even if I didn't watch the news, because the New Yorker just ran a cartoon about "broker-assisted suicide."

In September, 1998, the New Yorker editors also expected us to be amused by jokes about phone tag, the internet, voice mail (a minister intones to bridal couple: "Please listen carefully to the available options.").

Cartoons are funny because they poke fun at what is going on in our world. Which is why you can tell by looking at cartoons what editors assume their readers know at any given time. Intrigued, I went back and looked at old New Yorkers, from 1951, 1961, 1971, 1981, and 1991, to ask "What did we know, and when did we know it?"

In 1951, we were only just becoming a TV nation, but already there was a cartoon of a deserted bar, and a TV repairman asking "Did someone call about a TV on the blink?" One cartoonist suggested an abstract artist's inspiration was very bad TV reception.

In 1951, women were mostly shown cooking and spending money. In one cartoon a woman surrounded by an amazing number of small appliances, has a framed degree on her wall from the American Society of Electrical Engineers. In another, a woman laden with packages exclaims "Darling! I had no idea you were such a good credit risk!"

Even in 1961, women were still shown as more decorative than useful -- a woman at a cocktail party says "What do I DO? I'm a woman. Isn't that enough?"

By 1961 television was no longer a fad but a fixture. A man sits watching four separate TV sets, while his wife says proudly "He has an amazing zest for life."

There were also jokes about newly emerging African nations (an African woman sewing a new national flag inside a grass hut), the space program ("But General, what real difference to your over-all objectives could it possibly make if the first man on the moon smoked Devons?"), IBM mainframes, and a hospital clerk demanding an insurance card from a man on a stretcher.

By 1971, Earth Day has affected us all -- as an umpire is being bombarded with cans and bottles, a woman says "They will all be recycled, I hope." A little boy asks a wino, "When you're finished, can I have your empty bottles?"

In 1971, there were jokes about hijacking, Ralph Nader, new math, and the cost of postage stamps -- the man at the post office window says "I suppose when these go up to a dime we can expect a Jesse James commemorative?" TV was still a running joke -- a father says "You see, son, I'm afraid the real world out there isn't much like Sesame Street."

By 1981, several irritating trends had arrived -- wine and cheese parties, "I'm Hilda, tonight I will be your waitress," and corporate sponsorship of major events ("Sylvan Lake: the official water of the New York City Drought."). By 1981, local news teams were exchanging annoying chitchat on the late news, and baseball players were free agents (Pitcher: "I am a little nervous. It's the first time I ever pitched to two millionaires back to back").

In 1991, there were jokes about corporate downsizing, choosing long distance carriers, TV daytime talk shows, and Thelma and Louise. The little Dutch Boy was not sticking his finger in the dike, he was bottling the water and selling it.

But over all these years, some jokes are eternal -- men lust after pretty girls, husbands ignore wives, machines befuddle us, and cats do what they damn well please (the cartoon in which a man tells the cat sitting in his chair, "I feel I've earned the right to your respect" could have come from any era).

Having lived through all these events, and sea-changes in attitudes, it's kind of comforting to know there are some things that never really change.

I'm left with two questions: will we, as information professionals, remember that this repository of social history exists, and use it? And will any of us, or our vendors, make a conscious effort to make sure it gets preserved?

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COOL QUOTE:

A cartoon cannot say "on the other hand," and it cannot be defended with logic. It is a frontal assault, a slam dunk, a cluster bomb. Journalism is about fairness, objectivity, factuality; cartoons use unfairness, subjectivity, and the distortion of facts to get at truths that are greater than the sum of the facts. Good cartoonists are also the point men for the First Amendment, testing the boundaries of free speech. If they are doing their job, their hate mail runneth over.

Doug Marlette. In Your Face: a Cartoonist at Work. Houghton-Mifflin, 1991.

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Ex Libris: an E-Zine for Librarians and Other Information Junkies.
http://marylaine.com/exlibris/
Copyright, Marylaine Block, 1999-2004.

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